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The instruction for project two, exercise three was to produce a series of compositions with the formatting options of one typeface, variations of weight and variations of point size.The exercise above is my favorite result so far of this exercise.
Designing with text type in project two has been a process, with each composition carrying over characteristics into the next and influencing the design of one another. Two of the fonts I have been considering for project three are Garamond and Gill Sans.
Gill Sans has some very interesting and visually stimulating variations, a few I decided to use include shadowed, ultra bold condensed and light shadowed. The variations made certain words come alive and jump off the page for emphasis. I chose this font not only for the variations but also because I wanted my design to be dynamic but easily readable, a quality Gill Sans possesses. It was designed by Eric Gill in 1927 to be the ultimate legible sans-serif font. With its 15 variation, it is of the Humanist classification and one interesting thing about Gill Sans is that the “M” is built with the proportions of a square. (http://www.identifont.com/show?MB)
Garamond is an eye catching serif font named for Claude Garamond, the design based on the types cut by Francesco Griffo for Venetian printer Aldus Manutius in 1495. It is of the Geralde classification, which shows significant contrast between thick and thin strokes and has an inclined axis of the letters to the left (examples can be seen on the letters “o” and “b”. (http://www.myfonts.com/fonts/linotype/adobe-garamond) I chose this font because of its elegance and beautiful variations, especially Bold Small Caps & Old Style Figure and italic.
The emphasis shown in my project is the result of variations of linespacing and letterspacing, font size and variations within the font style. Certain things I wanted to catch the immediate attention of the viewer have been emphasized in these ways and others have been down played by, for example, reducing the tracking.